Improve store execution, customer flow and store standards across your fashion store network.

In fashion retail, customer experience depends on flawless store execution, from size availability and fitting room readiness to queue management, floor recovery and visual merchandising standards. cWatch is a system for running store work in real time, and store teams wear it comfortably through the whole shift, enabling faster response, better floor coordination and stronger execution standards.

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cWatch in action

See how cWatch improves store execution, customer flow and store standards across fashion stores.

01cWatch

Queues build rapidly at peak times, and when waiting gets too long customers abandon the purchase.

How cWatch solves it
  1. The cashier instantly requests support through cWatch.
  2. The nearest available colleague receives the alert directly and moves to checkout immediately.
  3. The wider store team is not distracted.
Business benefit
Shorter queues
Fewer abandoned purchases
Faster staff reallocation during peak traffic
02Customer call pointcWatch

Customers wait for fitting rooms to be cleared and for sizes to arrive, slowing the whole floor.

How cWatch solves it
  1. The customer presses the customer call point at the fitting rooms.
  2. The nearest available associate receives the call on cWatch and confirms it.
  3. The associate comes straight to the customer and brings the size they need.
Business benefit
Faster fitting room turnaround
Fewer customer drop-offs
Stronger store standards
03cWatch

Peak traffic leaves rails and folded tables disorganised, and recovery is coordinated manually.

How cWatch solves it
  1. The floor lead instantly routes recovery and merchandising tasks through cWatch to the nearest available associate or zone owner.
  2. The team confirms task pickup on cWatch.
  3. Completion is confirmed directly on cWatch.
Business benefit
Faster floor recovery
Stronger visual merchandising standards
Less manager time spent on manual coordination
04cWatch

Suspicious behaviour is noticed too late or is hard to escalate discreetly, increasing shrink.

How cWatch solves it
  1. Any trained store associate can discreetly flag suspicious behaviour through cWatch.
  2. The voice alert goes to the whole team on the All team channel, security included.
  3. This enables preventive intervention before the incident escalates.
Business benefit
Lower shrink
Faster preventive response
Stronger loss prevention across stores
05AI Customer Assistant

The customer came to buy a specific style or size, but it is not available in-store.

How cWatch solves it
  1. The customer checks the product on the AI Customer Assistant.
  2. The customer sees that it is not available in-store, but can be delivered home the next day.
  3. The customer scans the QR code, enters delivery details and completes the order on the spot with payment on delivery.
Business benefit
Fewer lost sales when a product is out of stock
The sale stays with your store
Next-day home delivery for the customer
Results

What retail chains achieve with cWatch.

What fashion retailers are seeing right now with cWatch

+2.5-4%higher staff efficiency
Lower shrinkthrough faster theft response
4 in 5store associates want to keep working with cWatch after the pilot

Results from cWatch rollouts in more than 500 stores of retail chains across Europe.

See how cWatch improves store execution, customer flow and shrink control across your fashion stores.

Book a 30-min ROI demo
active: Olivia S.