Drive up to 5% revenue uplift across your DIY & garden store network.

In DIY & garden retail, sales are most often lost when customers cannot quickly find the right product, get project advice, compare options or complete the purchase when the product is out of stock. Because most purchases are project-driven, missed guidance often leads to incomplete baskets, abandoned purchases and lower repeat visits.

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cWatch in action

See how cWatch improves conversion, service response and lost-sale recovery across DIY & garden stores.

01AI Customer Assistant

The customer came to buy a specific product and needs to find it quickly.

How cWatch solves it
  1. Through voice communication with the AI Customer Assistant, the customer asks where the product is located.
  2. Within seconds, the screen displays the exact aisle, shelf location and distance.
  3. It then guides the customer step by step to the product location.
Business benefit
Faster product discovery
Shorter path to purchase
Fewer abandoned purchases caused by store complexity
02AI Customer Assistant

The customer wants to repaint a bathroom and needs to know exactly what to buy.

How cWatch solves it
  1. Using voice communication, the customer describes the project to the AI Customer Assistant: room type, wall size and budget.
  2. Within seconds, the screen displays a clear recommendation: paint suitable for humid rooms, required number of litres, roller, tray and masking tape.
  3. It also shows the estimated total basket value and product locations.
Business benefit
Advisory that drives conversion
Secures the sale
Increases basket value
03Customer call pointcWatch

The customer needs expert advice in the garden centre, but no associate is nearby.

How cWatch solves it
  1. In the garden centre, the customer requests assistance via the customer call point.
  2. The garden expert receives the alert instantly on the cWatch worn on their wrist and comes straight to the customer.
  3. The customer sees who is coming and the estimated waiting time on screen.
Business benefit
Shorter service wait times
Lower walkout risk
Higher conversion in project-based purchases
04cWatch

The associate can’t answer a technical question.

How cWatch solves it
  1. A customer asks a technical question the associate can’t answer, for example: “Which primer should I use on damp walls?”
  2. The associate requests specialist support directly from the wrist device.
  3. The associate receives either immediate guidance or on-floor assistance from the right category expert, for example: “Stain-block primer. I’m coming over!”
Business benefit
Standardised advisory quality across all stores
Reduces missed sales
Improves conversion
05Customer call pointcWatch

The customer expects a quick order pickup without waiting.

How cWatch solves it
  1. At the pickup point, the customer enters the order number on the screen.
  2. The assigned associate receives the request instantly on their wrist device and prepares the handover.
  3. The customer sees who is handling the order and the estimated pickup time.
Business benefit
Faster omnichannel fulfilment
Better customer experience
No waiting at the pickup point
06AI Customer Assistant

The customer came to buy a specific product but it is not available in-store.

How cWatch solves it
  1. The customer checks the product on the AI Customer Assistant.
  2. The customer sees that it is not available in-store, but can be delivered home the next day.
  3. The customer scans the QR code, enters delivery details and completes the order on the spot with payment on delivery.
Business benefit
Fewer lost sales when a product is out of stock
The sale stays with your store
Next-day home delivery for the customer
Results

What retail chains achieve with cWatch.

What your peers are winning with cWatch right now

+3-8%conversion uplift
+6-15%more sales with advice
+2-5%store revenue uplift

Results from cWatch rollouts in more than 500 stores of retail chains across Europe.

Customer stories

How DIY retailers use cWatch in practice.

Real-world results from retail networks improving conversion, service and execution across their stores.

DIY & garden
Bricomarche logoÎle-Jourdain€5-8more in the average basketRead the full story
 DIY & garden
Bricomarche logoBrzeg Dolny10 sto answer a customer callRead the full story

See what cWatch can deliver in your DIY & garden stores.

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active: Olivia S.