DIY store-€24“Where do you keep tile grout?”Nobody in the aisle. Looks for 4 minutes, then leaves.
Up to 5% revenue uplift across stores from existing traffic.
cWatch helps retail chains sell more to the shoppers already in the store: every customer gets help on time, at every step of the visit and in every part of the store, with the same quality of advice in every store of the network.
AI Customer Assistant
Entrance AI Customer AssistantVoice chat on the store screen
Customer
AI Customer Assistant
Cordless drill 18 V
This store0
Central stock46
Scan to order home delivery
6needs
6answers
1sale
Answered by
AI Customer Assistant 0:03Trusted by leading retail chains
Deployed across 500+ stores in Europe
Problem
Customers walk out with money in their pocket. Every day.
They came to buy. At one moment, in one aisle, they needed help and nobody was there. The sale is gone, and no report will ever show it.
DIY store-€24
DIY store-€140“Which paint works in a bathroom?”No advisor nearby. Goes home to read about it online.
Electronics store-€189“Which air fryer is right for a family?”Store associates busy at the checkout. Reads reviews on his phone. Orders online that evening.
Sports store-€349“Which bike is right for my 8-year-old?”Store associates busy with other customers. Orders a bike online at home.
Furniture store-€1,290“Does this sofa come in grey?”The advisor is with another customer. Buys a cushion here. The sofa, at a competitor.
One store, todayLive
44customers left without help
€792in lost margin
0of these losses in your sales reports
Multiply by every store, every day
Your whole network
20%of customers leave stores empty-handed
€32.4Min lost margin a year in a network of 100 stores
Example amounts. Network estimate: 100 stores with about 300 visitors a day each. 1 in 5 leaves without buying because nobody helped them: about 60 customers a day per store. €18 average margin per lost sale, 300 trading days.
Solution
With cWatch, customers get fast help and assistance anywhere in the store. Fewer leave empty-handed, and less revenue walks out the door.
Furniture store0:00
cWatchNeed assistance?
Press in order to call for an advisorEva O. is on her way
Available advisors: Paul M., Eva O., Lukas L.Request accepted in 0:08
Help from anywhere in the store
Customers call for help wherever and whenever they need it. The request goes straight to a store associate's cWatch, and they react within seconds.
Sports store0:00
AI Customer Assistant
- Kids bike 24"Age 8-11, aisle 4€289
- Kids mountain bike 24"Age 8-11, aisle 4€399
- Kids bike 20"Age 6-9, aisle 4€219
YouAisle 4
The product they want or the answer they need, in seconds
Customers ask the AI Customer Assistant about a specific product or a problem they need to solve. It answers 90% of the most common questions, including where to find the product. It knows your full assortment, prices and store map, so it can tell shoppers what fits their need and exactly where to find it.
DIY store0:00
Lukas → Eva
"Can you come to the paint aisle? Customer needs advice on exterior paint."
Expert advice, right where the customer is
When the store associate next to the customer needs backup, they call an expert by voice through cWatch. The expert comes over, and the customer gets the answer without walking around the store.
Results
What retail chains achieve with cWatch.
+3-8%higher conversion rate
across stores
across stores
+2-5%revenue uplift
across stores
across stores
+10-12 ptsNPS improvement,
measured by the chain
measured by the chain
Results from cWatch rollouts in more than 500 stores of retail chains across Europe.
For headquarters
See every store from one screen.
Every customer request and response is measured in every store. See where shoppers wait too long and where help comes fastest.
cDashboardLiveSample data
Customer requests per hour
Average time to react, by store
212customer requests
0:14average response
3:48longest wait today
2departments to fix
Latest, who took it and how fast
| Time | Request | Taken by | Response |
|---|
Needs attention
Kitchen planning, 6 customers waited over 2 minEvery Saturday. One more planner from 11:00 to 15:00.
Flooring, 4 calls not taken in timeOnly one advisor on the floor after 17:00.
AI Customer Assistant passed 18 questions to expertsMostly about worktops. Add worktop data to the assistant.
Paint and decor, 0:12 averageFastest team in the store this week.
Compare every store
Compare customer requests, response times and missed calls across stores, regions and formats.
See where to improve
Stores and departments where shoppers wait longest show up first, so you know where to improve the way work is organised.
Scale what works
See which stores and teams help shoppers fastest and take their way of working to the rest of the network.
Customer stories
What retailers say about cWatch.
“At XXXLutz, we do everything we can to deliver the best possible customer experience. With the customer call point and cWatch, a customer who wants advice on a bedroom, a sofa or a wardrobe no longer has to look for a salesperson in our large stores: they simply press the customer call point and a specialist is notified immediately. cWatch also helps us perform better during peak periods.”
Levente FazakasRegional Sales Manager, XXXLutz Germany
95%of customer calls answered across the whole store
+12%sales with advice in store
“For me, cWatch is primarily an enhancement in work efficiency, constant contact with people, and the ability to provide immediate service to our customers. It removes barriers and makes our workday much more effective.”
Maciej SiwekOperational Leader, Decathlon
+9%conversion on the sales floor
2xfaster response to a customer call
“cWatch changed the way we work. It means faster service, better communication, and a smoother experience for everyone - our team and our customers. It’s a gamechanger for us. We are so satisfied with this solution that we have recommended cWatch to our headquarters for consideration during Intersport’s national buying days.”
Vincent BoissonneauStore Manager, Intersport Villeneuve-sur-Lot
92%of customer calls handled
14 saverage time to answer a call
“Incredible tools that save a huge amount of time and show the professional side of the store. A simple and effective communication solution.”
Delphine BouteilleStore Manager, Noz
Why cWatch
cWatch delivers proven in‑store conversion growth without operational complexity.
One platform for the whole buying journey
One platform combining the AI Customer Assistant, instant staff response and endless aisle sales support across the entire in-store buying journey.
AI Customer AssistantQuestions answered on the spot0:03
Customer call pointsHelp request → expert's cWatch0:24
Endless aisleOut of stock → home deliverySale kept
Rolled out fast, without an IT project
Built for rapid operational rollout across large retail networks without major CAPEX, complex IT transformation projects or additional labour costs.
Day 1Devices in place in the storeDone
First shiftStaff onboarded and using cWatchDone
Week 1First results visible per storeLive
Completes your mobile and omnichannel strategy
A complete solution that works on the shop floor itself, and a natural complement to the mobile apps and omnichannel sales large chains are building.
Customer appKids bike 24" saved to the listOnline
In the storeAisle 4, an expert on requestIn store
Segments
Built for retail environments where customer assistance drives conversion.
DIY & garden
Increase conversion by ensuring customers get the right guidance at the right moment
Explore
Consumer electronics
Turn product complexity into higher conversion through instant customer support
Explore
Furniture & home decor
Support high-value purchase decisions with timely assistance and expert guidance
Explore
Sports & outdoor
Ensure fast, informed decisions with immediate access to product expertise
ExploreFAQAll questions
Frequently asked questions
How much can cWatch increase in-store sales?
In cWatch rollouts in more than 500 stores across Europe, stores where shoppers need advice see +3-8% higher conversion and +6-15% more sales with advice, which adds up to +2-5% revenue uplift from existing store traffic. Results depend on store format and traffic.
How fast do store associates respond when a customer needs help?
The average staff response to a customer call is under 15 seconds. At Intersport Villeneuve-sur-Lot, a 3,000 m² store with a 35-person team, 92% of customer calls were handled in 14 seconds on average.
What is a customer call point?
A customer call point on the shop floor: one tap sends the customer's request to the watches of the right store associates, so nobody has to go looking for one. It works anywhere with a power outlet, with no IT project. The AI Customer Assistant answers 90% of the most common questions, including where to find a product.
Is cWatch a walkie-talkie alternative for retail?
Yes. Bricomarché Brzeg Dolny (1,200 m², 24 staff) replaced walkie-talkies with cWatch in June 2020: customer calls are answered within 10 seconds, about 20 times a day, and no walkie-talkies have been used since the pilot. Carrefour Market Diepenbeek replaced walkie-talkies and headsets with 25 watches across its 2,504 m² supermarket.
What return on investment can we expect?
At Bricomarché Île-Jourdain the average basket grew by €5-8. Decathlon Magnolia measured +9% conversion on the sales floor and 2x faster response to customer calls. For your stores, share a few figures in the ROI calculator and our team will email you a detailed calculation within one business day.
How does the free pilot work?
Every deployment starts with a free 30-day pilot, with no upfront payment and no commitment. A pilot can be launched within 10 days of signing the pilot agreement, and devices arrive configured. Training takes about 30 minutes and the team is live within one shift. We measure the results before and after the pilot.
Your pilot
What we measure in your pilot.
Every request and every response is tracked from day one and benchmarked against your store today.
+3-8%higher conversion than in stores without cWatch
< 15 saverage staff response to a customer call
Requests vs handledcustomer help requests in each part of the store, and how many of them were handled
See cWatch in your stores.
Book a demo, or calculate what cWatch could add to your revenue.
