Drive up to 5% revenue uplift across your sports retail store network.

In sports retail, sales are most often lost when customers cannot quickly find the right product, choose the right equipment, get expert advice or complete the purchase when the product is out of stock. Because many purchases depend on fit, sizing and activity-specific advice, missed support often leads to abandoned purchases and lower basket value.

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cWatch in action

See how cWatch improves conversion, service response and lost-sale recovery across sports stores.

01AI Customer Assistant

The customer came to buy a bike helmet, running shoes or ski gloves and needs to find them fast.

How cWatch solves it
  1. Through voice communication with the AI Customer Assistant, the customer asks where the product is located.
  2. Within seconds, the screen displays the exact aisle, shelf location and distance.
  3. It then guides the customer step by step to the product location.
Business benefit
Faster product discovery
Shorter path to purchase
Fewer abandoned purchases caused by store complexity
02AI Customer Assistant

The customer needs a mountain bike for a teenager that fits age, height, riding style and budget.

How cWatch solves it
  1. Using voice communication, the customer describes the need to the AI Customer Assistant: the teenager’s age, rider height, intended terrain and budget.
  2. Within seconds, the screen recommends the right bike: model, frame and wheel size, suspension type and price.
  3. It also shows whether the bike fits the budget and where to find it in the store.
Business benefit
Advisory that drives conversion
Secures the sale
A confident choice on a high-value purchase
03Customer call pointcWatch

The customer needs ski waxing or edge sharpening, but the service point is not always staffed.

How cWatch solves it
  1. At the service station, the customer requests assistance via the cWatch call point.
  2. The assigned associate receives the alert instantly on the cWatch worn on their wrist and comes straight to the service point.
  3. The customer sees who is coming and the estimated waiting time on screen.
Business benefit
Shorter service wait times
Lower walkout risk
No searching for a store associate at the service point
04Customer call pointcWatch

The customer expects a quick order pickup without waiting.

How cWatch solves it
  1. At the pickup point, the customer enters the order number on the screen.
  2. The assigned associate receives the request instantly on their wrist device and prepares the handover.
  3. The customer sees who is handling the order and the estimated pickup time.
Business benefit
Faster omnichannel fulfilment
Better customer experience
No waiting at the pickup point
05cWatch

The associate is asked about a category outside their expertise.

How cWatch solves it
  1. A customer asks the hiking specialist a question about roller skates, for example: “Which wheels are best for skating outdoors?”
  2. The associate requests specialist support directly from the wrist device.
  3. The associate receives either immediate guidance or on-floor assistance from the right category expert, for example: “Softer 82A wheels. I’m coming over!”
Business benefit
Standardised advisory quality across all stores
Reduces missed sales
Improves conversion
06AI Customer Assistant

The customer came to buy a specific bike size or running shoe model, but it is not available in-store.

How cWatch solves it
  1. The customer checks the product on the AI Customer Assistant.
  2. The customer sees that it is not available in-store, but can be delivered home the next day.
  3. The customer scans the QR code, enters delivery details and completes the order on the spot with payment on delivery.
Business benefit
Fewer lost sales when a product is out of stock
The sale stays with your store
Next-day home delivery for the customer
Results

What retail chains achieve with cWatch.

What sports retailers are seeing right now with cWatch

+3-8%conversion uplift
+6-15%more sales with advice
+2-5%store revenue uplift

Results from cWatch rollouts in more than 500 stores of retail chains across Europe.

Customer stories

How sports retailers use cWatch in practice.

Real-world results from retail networks improving conversion, service and execution across their stores.

Sports & outdoor
Intersport logoVilleneuve-sur-Lot92%of customer calls handled, in 14 s on averageRead the full story
 Sports & outdoor
Decathlon logoMagnoliaEvery customer reachedat weekend peaks, with 30 watches on the floorRead the full story
 Sports & outdoor
Sport 2000 logoGaillacNo more searchingfor colleagues on the 800 m² floorRead the full story
 Sports & outdoor
Sport 2000 logoFrontonInstant answerson product availability, no walking the floorRead the full story
 Sports & outdoor
Sport 2000 logoNort-sur-ErdreOne device eachinstead of phone calls for the 10-person teamRead the full story

See what cWatch can deliver in your sports & outdoor stores.

Book a 30-min ROI demo
active: Olivia S.