Challenge
Click and Collect customers searching for a store associate
The store lacked the right communication tools, especially for Click and Collect, located in the fitting room area.
- Customers struggled to find an available store associate to collect their order
- Online order pickups come at irregular times during the day
- Assigning one person full-time to Click and Collect was not feasible
Solution
A call point where customers need it
A customer call point in the fitting room area lets Click and Collect customers call a store associate with one tap. The request goes straight to a store associate’s watch.
